FOR ME I HAVE A MEMORY OF THE DAY I FIRST BOUGHT A DRESS BY TALULAH AND WEARING IT TO A PARTY.. I FELT SO AMAZING IN IT; NOT ONLY BECAUSE IT WAS A PERFECT FIT & THE MOST BEAUTIFUL, BRIGHT, TROPICAL MATERIAL BUT BECAUSE IT WAS BY TALULAH, IT'S A LABEL I HAVE ALWAYS ADMIRED & LOVE THAT IT IS DESIGNED SO CLOSE TO HOME.
TODAY'S POST IS AN INTERVIEW WITH INCREDIBLE CREATIVE DIRECTOR BEHIND SOME OF MY FAVORITE LABELS TALULAH & ISLA.. I WAS LUCKY ENOUGH TO HAVE A CHAT WITH THE ONE & ONLY KELLI WHARTON RECENTLY AND LEARN A BIT ABOUT WHAT SHE STANDS FOR & WHAT INSPIRES HER BEAUTIFUL CREATIONS..
SIT BACK, REALX & ENJOY.. HAPPY FRIDAY x
" I AM INSPIRED BY MANY THINGS FROM THE THINGS I LOVE, MUSIC, COLOUR WAYS, TRAVEL AND THE AUSTRALIAN BYRON BAY BEACH LIFESTYLE".
TELL US A LITTLE ABOUT YOURSELF, WHO ARE YOU & WHAT DO YOU DO?
My name is Kelli Wharton and I am the Creative Director of TALULAH. I overlook brand direction, design and production of our three brands TALUALH ready-to-wear, ISLA and TALULAH Swim & Resort. I work with my TALULAH team at our TALULAH HQ in Byron Bay, Australia to produce beautiful designer apparel for women.
Every day is busy in the office, but we are lucky that everyone who is part of our team loves what they do. Plenty gets done in a single day, but the day’s definitely run away with you. My husband is company Director and I am Creative Director and Designer for the TALULAH brand. We share our office space together and work in partnership to build the business. In a typical day I share my time between designer new ranges, working with our Sales and Marketing Manager and leading the creative direction for the business.
WHY DID YOU DECIDE TO BECOME A FASHION DESIGNER?
I was very creative when I was a young girl, and loved colour, florals and prints. This carried through with me in High School where I studied design. When I finished school I launched my first collection shortly after. Design has always been a passion of mine and from an early age I knew this. I am lucky enough that I am still able to do this today for a living, and I encourage all women to spend some time discovering what they love and ensure the allow themselves to do this for themselves every day; be it through work, leisure or as a hobby.
YOU ALWAYS WORK WITH THE MOST BEAUTIFUL MATERIALS AND COLOURS - WHAT IS YOUR INSPIRATION WHEN CREATING A DESIGN & CHOOSING MATERIALS?
We have defined unique brand aesthetics for both TALULAH and ISLA which I use to guide me when designing collections, but I am inspired by many things from the things I love, music, colour ways, travel and the Australian Byron Bay beach lifestyle.
WHO INSPIRES YOU IN THE DESIGN WORLD?
Cara Delevingne! Her natural beauty and individual style tie her perfectly to the TALULAH aesthetic - confident, imaginative and styles with elegance and sensibility.
THE BEST CAREER ADVICE YOU HAVE EVER RECEIVED?
You can do anything in life, as long as you apply yourself and work hard at it daily. Never give up and never take no for an answer. I would suggest working for a fashion company you like so you can learn what actually happens within a fashion business day to day. Find out what area you enjoy, whether it is PR, marketing, designing, production, accounts. As there are many sides to the business of fashion you can be part of. When applying for jobs have a can-do attitude so you can get involved in many parts of the business and have the opportunity to grow and explore.
BESIDES DESIGNING WHAT DO YOU DO WHEN YOU HAVE FREE TIME?
My family and I are lucky that we share our office and home with the beautiful surroundings of Byron Bay and its beaches. In A typical day my husband and I spend time with our family at the beach or catching up with for coffee or dinner with friends. I have taken up a great new hobby too – paddle boarding, and you can usually see my husband and I out on the water chasing waves early in the morning at Wategos beach.
THE PIECE OF CLOTHING EVERY WOMAN SHOULD HAVE IN HER WARDROBE?
A printed TALULAH dress that can be worn with flats to coffee or high heels on a night out with friends
YOUR MUST HAVE CLOTHING ITEM FOR THIS WINTER?
A printed, fitted knee lengths dress with sleeves. Perfect to dress up or down for winter and layer with accessories. The TALULAH Black and White Meridian Moon Dress is especially one of our favourites.
WHAT ARE YOUR PLANS FOR THE FUTURE?
We are introducing some beautiful new product categories, and have also partnered with some amazing designers and partners to produce new diffusion lines, to be released later this year. Watch this space and keep shopping online at Talulah.com.au to see what’s new.